Image from Pražská Drbna
Image from Pražská Drbna

The Central Bohemian Region presented a new visual identity that will replace the visual style from 2005. According to the governor Petra Pecková (STAN), the previous style was too fragmented, so that people, in her words, did not realise that the given service was provided by the region. According to her, the region has 300 contributory organisations.[1]

In the first round of the competition 35 applicants from Czechia and Slovakia entered, five advanced to the shortlist and three to the final. A five-member jury, made up of three experts and two representatives of the region, chose the design of a pair of designers. The logo is a heart on its side combined with a play symbol, intended to refer to innovation and the digital environment. The heart also recalls the ring with which the region surrounds Prague. The colours remained blue, red and white as in the heraldic coat of arms, in a more modern and brighter form.[1]

The region's communication will work with humour and wordplay on local names, for example the municipalities Tři Dvory, Čtyřkoly, Pětipsy and Šestajovice. Pecková said that a unifying element that would capture all 1,144 municipalities of the region could not be found even at a workshop with representatives of political parties from the coalition and the opposition. The competition was prepared with the help of the organisation Czechdesign.[1]

The region is to move to the new identity on 1 January 2027, first in digital media and printed materials, then in the internal signage of the regional office and in the communication of some contributory organisations. The whole introduction is to take three years. The competition cost the region 517 thousand crowns excluding VAT, the winning designers will receive a million crowns, and the price includes a graphic manual within eight months.[1]

Related articles: Central Bohemian Region

Chronology

  • — The Central Bohemian Region unveiled a new visual identity and a communication style that uses humour. iROZHLAS Pražská Drbna

Sources

  1. Pražská Drbna — 20 October 2026